During the month of April Facebook has introduced its “Facebook Studio” project as part of its drive to capture as much attention from advertising agencies as possible and effectively move forward in its effort to grab market share from Google and Adsense.
Facebook Studio is a community for agencies and marketers active in Facebook . It features marketing, advertising campaigns and adds within Facebook. These can be shared, reviewed, voted, ranked, filtered according to language, geography, etc. It’s a great tool to compile and research advertising initiatives in Facebook, and will prove helpful and beneficial for those looking for inspiration, analysis on what works and what doesn’t. Campaigns and adds are ranked according to how many “likes” they harvest, thus helping the spreading of the individual campaigns as well as serving as a sounding board for what’s effective. There will soon be a “Facebook Studio Award” to recognize the work of most “liked” campaigns within different categories. In general it’s a great addition for those working within the platform.
It’s a smart move, it obviously looks to galvanize agencies and their activity, and promises to become a useful tool for those willing to invest in Facebook advertising. It helps in its “battle” with Google for online advertising expenditure.
As far as I see it Facebook is deploying features and “projects” that help the use and comprehension of advertising related activity in its effort to provide a better product than the search juggernaut. It provides content which is more useful and attractive than Google/Adsense related one in the way in which it “harnesses” the power of the people (the advertising community in this case) as well as leverages on its higher-than-Google design excellence.
The bottom line is, both of them hold on to their philosophies, Google to its fully automated engineer-driven culture, look and feel, etc, and Facebook providing tools to foster user-generated content/momentum. The battle between these two approaches is fascinating and promises to be long a long war to redefine many aspects of our digital live in the near future.